Guardian Data Systems, a leader in marijuana business software, as well as banking and financial services for the cannabis industry, launched its new website this month. The site (see screenshot below) was built in WordPress, and highlights the company’s capabilities in cannabis software, and banking and financial services.
The goals of the website design were to:
- Bring the Guardian Data Systems Resource Optimization, Accounting & Reporting Software (ROAR) to the forefront. ROAR is the most complete cannabis software in the marketplace today, and includes both enterprise resource planning (ERP) and point of sale (POS) solutions, which vertically integrate across all business operations.
- Reorganize main navigation to give “Banking and Finance” services more prominence, and ensure people were able to find other services and key industry facts and resources quickly – with minimal clicks.
- Improve interior landing page design and add forms and contact information to encourage better lead capture on the website.
The Benefits of WordPress For Designing Marijuana Websites
WordPress offers a lot of functionality for small to mid-sized businesses in the marijuana industry. If you are operating a dispensary, or if you are a cultivator, processor, testing facility or lab, advocacy organization, manufacturer, or a cannabis delivery business, you likely will need a clean platform that is easy to use, allows for a responsive design (websites that load well on desktops, tablets, and mobile devices), and has the ability to integrate easily with a CRM, e-commerce, and e-mail software.
The overall website interface in WordPress is very intuitive – allowing you to easily make changes to pages and add images and videos.
WordPress also has a large library of plugins that are especially important for marijuana business interested in managing customer relationships, marketing online, and processing transactions from their website.
For Guardian Data Systems, their new WordPress website allows them to easily receive requests for software demonstrations, as well as clearly convey their full range of cannabis software solutions and business services.