An SEO Site Audit is important, because it allows us to identify technical challenges with your website that need to be fixed. We will identify broken links, missing image tags, sitemaps and other technical aspects of your website’s code. From this audit we can fix what needs to be fixed, as well as provide you with website architecture improvements, link building recommendations, ways to optimize content and and more
Social Web Tactics provides on-going topic and keyword research. We do this to stay on top of what people are searching for, so we can constantly connect their needs to your products and services. We ask questions, such as: Is the keyword relevant to your company’s mission? Will people find what they are looking for on your company’s website? Then we look at search volume, competitiveness and other factors to constantly refresh the strategy and our efforts.
Instead of aggressive push marketing and sales messages, successful content marketing and blogging is about carefully crafting a plan of customer engagement that focuses on building trust, producing valuable and actionable content, listening and knowing when to respond and how to respond. Hence our belief that great content is customer-centric. Social Web Tactics can help with all your content needs, including blog posts, website content, articles, infographics and video.
Link building is another component of our SEO services and is designed to gather higher-quality third-party links pointing towards your website. This is done to help improve your website’s performance in search engines. The key to our link building efforts is to focus on content and partners that adds value to other people.
Web analytics and big data are transforming the way we communicate with people, either on our websites, mobile apps or tablets. We have the experience extracting data from legacy systems, implementing and managing Google Analytics and Omniture, implementing Conductor, Bright Edge, or GShift, as well as building actionable reports instead of regurgitating data without meaning or context.
Your businesses marketing and sales strategy depends on you knowing who your prospective customers are and what they are interested in. Our customer profiling and persona development service is designed to help identify the people who will be potential buyers and how to communicate with them.
SEO is one of our favorite things to do at Social Web Tactics.
We believe successful SEO requires great attention to detail and smart work. Great website optimization work includes doing things like conducting a detailed site audit and keyword / phrase review, as well as making changes to your website architecture, updating core pages, building a content strategy, developing and implementing a smart link-building program.
Our search engine optimization – SEO services include a technical website analysis, competitive keyword research, link analysis and link building. For every client we will review your entire site and drive recommendations that will improve search engine accessibility. This includes changes to site architecture, navigation, content, images, tags, links and more. You can trust our approach, because we stay current on the latest SEO trends and best practices.