Over 90% of people who use search
will click on links on the first page of results.
Will they find you? Or your competition?

Search Engine Optimization (SEO)

SEO is series of steps designed to get your website to rank higher in Google, Yahoo!, Bing and other search engines. At Social Web Tactics, we help give your company a better chance of being seen and engaged online by your target audience.

SEO Site Audit

An SEO Site Audit is important, because it allows us to identify technical challenges with your website that need to be fixed. We will identify broken links, missing image tags, sitemaps and other technical aspects of your website’s code. From this audit we can fix what needs to be fixed, as well as provide you with website architecture improvements, link building recommendations, ways to optimize content and and more

Keywords and Page Optimization

Social Web Tactics provides on-going topic and keyword research. We do this to stay on top of what people are searching for, so we can constantly connect their needs to your products and services. We ask questions, such as: Is the keyword relevant to your company’s mission? Will people find what they are looking for on your company’s website? Then we look at search volume, competitiveness and other factors to constantly refresh the strategy and our efforts.

Content Edits and Creation

Instead of aggressive push marketing and sales messages, successful content marketing and blogging is about carefully crafting a plan of customer engagement that focuses on building trust, producing valuable and actionable content, listening and knowing when to respond and how to respond. Hence our belief that great content is customer-centric. Social Web Tactics can help with all your content needs, including blog posts, website content, articles, infographics and video.

Link Building

Link building is another component of our SEO services and is designed to gather higher-quality third-party links pointing towards your website. This is done to help improve your website’s performance in search engines. The key to our link building efforts is to focus on content and partners that adds value to other people.

Website Analytics & Measurement

Web analytics and big data are transforming the way we communicate with people, either on our websites, mobile apps or tablets. We have the experience extracting data from legacy systems, implementing and managing Google Analytics and Omniture, implementing Conductor, Bright Edge, or GShift, as well as building actionable reports instead of regurgitating data without meaning or context.

Customer / Buyer Profiles

Your businesses marketing and sales strategy depends on you knowing who your prospective customers are and what they are interested in. Our customer profiling and persona development service is designed to help identify the people who will be potential buyers and how to communicate with them.

Why is search engine optimization important for your cannabis business?

Search engines have become our answer engines.

Over 80% of all Americans will use a search engine. Over 70% of all adults will use a search engine on a daily basis.

With all those searches going on, over 90% of people who use search will click on links on the first page of results. If you are not in the first couple of pages of search results in Google, Bing, Yahoo! and other search engines, you will not be discovered through organic search.

SEO is one of our favorite things to do at Social Web Tactics.

We believe successful SEO requires great attention to detail and smart work. Great website optimization work includes doing things like conducting a detailed site audit and keyword / phrase review, as well as making changes to your website architecture, updating core pages, building a content strategy, developing and implementing a smart link-building program.

Our search engine optimization – SEO services include a technical website analysis, competitive keyword research, link analysis and link building. For every client we will review your entire site and drive recommendations that will improve search engine accessibility. This includes changes to site architecture, navigation, content, images, tags, links and more. You can trust our approach, because we stay current on the latest SEO trends and best practices.

Social Web Tactics has optimized cannabis websites for local search, consumers, and business to business audiences. We are ready and able to help your company develop and execute a successful strategy that leads to business growth.

Contact us today to discuss your business needs.

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